• Max Volume Shampoo
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Max Volume Shampoo

For Fine or Flat Hair

  • Provides maximum body and volume
  • Delivers radiance and luster without weighing hair down
  • Gently lathers to cleanse scalp and hair of excess buildup

Availability: In stock

8.5 oz


This volumizing shampoo cleanses scalp and hair of excess buildup and impurities for weightless movement and intensified fullness. Formulated with patented NIA-114™ and Protensile Amplifying Complex™, it protects the hair strands as it amplifies body and bounce while providing weightless shine. Delivers softness, luster and enhanced lift to even the finest hair.
Free of sulfates, parabens, phthalates, and synthetic dyes. Safe for color or chemically treated hair.

  • 97% agreed shampoo gently cleanses hair and scalp*
  • 97% agree scalp feels soothed*
  • 93% agreed hair feels clean and not stripped*
*In use evaluation after one use of shampoo


Massage into wet hair and scalp. Rinse thoroughly. Use with Max Volume Conditioner as part of your complete regimen.


+Protensile Amplifying Complex™

Protensile Amplifying Complex: a powerful combination of hydrolyzed soy and vegetable proteins that promote hair’s ability to retain moisture without adding weight.

other ingredients

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Myristyl Nicotinate, Helianthus Annuus (Sunflower) Seed Extract, Equisetum Hiemale Extract, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Keratin, Hydrolyzed Keratin, Hydrolyzed Wheat Starch, Silicone Quaternium-16, Undeceth-11, Undeceth-5, Glycerin, Panthenol, Parfum (Fragrance), Sodium Chloride, Polyquaternium-10, PEG-120 Methyl Glucose Dioleate, Butyloctanol, Polyquaternium-7, Citric Acid, Phenoxyethanol, Methylchloroisothiazolinone, Methylisothiazolinone, Citral, Limonene, Linalool


Max Volume Shampoo is rated 3.7 out of 5 by 10.
Rated 5 out of 5 by from Super Thin Hair The quality of the shampoo is excellent. All others I used would give me a flaky scalp - for the first time I have no flakes.
Date published: 2017-09-16
Rated 5 out of 5 by from Shampoo and conditioner must have! I bought this a month ago and my hair has improved so much, strength, luster, fullness, and shine. Love, Love!
Date published: 2017-07-04
Rated 5 out of 5 by from Omg! Just amazing, huge volume, huge shine! Worth every penny! Used in conjunction with all 3 other products (root spray, the conditioner and the serum)
Date published: 2017-02-11
Rated 5 out of 5 by from More Body I bought several months ago and I am reordering the shampoo today.
Date published: 2017-02-03
Rated 5 out of 5 by from Cannot live without it I just do not understand the poor reviews on this shampoo. I love it and have to have backups at all times. And the conditioner
Date published: 2016-10-19
Rated 5 out of 5 by from Good shampoo My hair lacks volume and shine. For this reason take the decision to try this shampoo because it gives me what my hair needs. As, body and volume, brightness and smooth with my scalp.
Date published: 2016-09-28
Rated 4 out of 5 by from Amazing I received a free sample with a purchase from ulta and I'm stunned to see a shampoo make such a big difference after one wash! my hair has been thin/dry lately and my hair is much softer after using it. Excited to try the smoothing or restoring shampoo next
Date published: 2017-01-11
Rated 1 out of 5 by from No Improvement and Hair Feels More Course Have been using the Shampoo and conditioner now for 6 weeks and have found no improvement in the thickness of my hair. Far from being as normal , shiny and glossy, its made my hair dull and straw like. I paid the extra thinking I was getting a superior product but feel like returning it to Boots the chemist for NOT doing what it says on the box. Don't be conned into thinking paying more is going to get you a better product.
Date published: 2017-08-09
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* From the MORE Magazine Opinionista Consumer Panel; consumers received product to test, with no compensation.