Makeover for PRIZED EYES

Super sheer, seemingly paper thin and especially susceptible to damage, it’s no wonder skin around the eyes is first to show signs of aging. Crow’s feet, crepiness, sagging and dark circles leave women looking older than the candles on their birthday cakes would suggest. Don’t despair – following a few eye-do strategies will give you prized eyes.


Over time, repetitive motions such as squinting, blinking and even smiling can break the collagen and elastin fibers in the skin, causing fine lines and creases at the outside corners of eyes (aka crow’s feet).

EYE DO: Try an elastin-stimulating peptide powerhouse like award-winning Eye Concentrate for Wrinkles to help enhance skin structure and minimize the appearance of pesky fine lines.


An evening of eating salty foods and sipping champagne or having a good cry can cause eye skin to retain fluid and puff up like a pillow.

EYE DO: Make a “de-puffing” compress with two wet tea bags (caffeinated black tea, please) that have been chilled for about 15 minutes. Place over closed eyes for 10 minutes to let the caffeine constrict blood vessels and relieve puffiness as the cooling sensation soothes eyes.


Excess pigmentation (hello heredity) and thinning skin due to the aging process tend to darken the under-eye area. Beach lovers beware – sun exposure can aggravate the problem.

EYE DO: Reach for a troubleshooter that reduces the intensity of various types of dark circles, including blue, brown and yellow. Packed with vitamin-C actives, New! Get Even Dark Circle Corrector works beautifully, and brightens the under-eye area…fades dark spots, too.


With age, the delicate skin between the eye lid and brow bone can become lax, creating a melancholy effect.

EYE DO: Choose an eye-firming formula to boost tautness and help restore contour. 360° Tightening Eye Serum is ideal because it improves elasticity for more defined eyelids while tightening and lifting the entire eye area.


Working at a computer or doing close work can leave eyes tired and burning.

EYE DO: Help reduce eye strain by following the 20-20-20 rule. Look away from your computer screen every 20 minutes and at an object 20 feet away for about 20 seconds.

Aging around the eyes is a result
of thinning skin. Only StriVectin
formulas have our proprietary NIA-114™
molecule that actually thickens the skin barrier
to treat all visible signs of aging, including
wrinkles, puffiness and dark circles.

Test how well you know the color and causes of dark circles.

  1. Blue circles are caused by broken capillaries visible under the skin.
    True False
  2. Brown circles are caused by hyperpigmentation.
    True False
  3. Yellow circles are caused by hereditary factors.
    True False
If you answered TRUE to all of the above, congratulations!
You have a high Eye Q.