Collagen 101: Everything you must know about this skincare must have

From its buzzworthy origins in plastic surgeon’s office to its ubiquitous use in skincare products, collagen is an ingredient with some serious staying power. We’ll take you beyond the collagen craze to detail what exactly collagen is and why it is so important.

learn collagen

The Five Fast Facts

  1. Collagen is a protein found naturally in our skin and skincare products
  2. Collagen makes up about 70% of our skin and gives our skin plumpness
  3. Our natural collagen begins to diminish with age
  4. Not sleeping enough, smoking, not wearing sunscreen, too much stress can accelerate collagen breakdown
  5. All collagen is not created equal

What is Collagen?

Collagen is a protein found naturally in our skin. In fact, collagen makes up about 70% of our skin and is the key to plumpness and elasticity. Collagen is also found in topical and injectable skincare products that claim to restore collagen within skin.

The Collagen Breakdown

We’re born with peak levels of collagen, which is why babies have such plump, “cushiony” skin. However, collagen levels break down and decline over time. Collagen loss can also be accelerated by the environment and lifestyle (UV exposure, smoking, dietary choices, stress, etc).

What Can You Do About Collagen Loss?

There are countless products that claim to address collagen loss. But when it comes to performance and results, all collagen is not created equal. There are 28 types of collagen in our bodies, most of which deal with tendons, cartilage and ligaments. Two important types of collagen- Collagen I and Collagen III - impact our skin's strength, elasticity and firmness. And only Collagen III is the essential contributor to our skin’s bounce and spring, which is why it is known as ‘Youth Collagen’. So, it’s not enough to simply target Collagen I.

The StriVectin Solution

StriVectin SD Advanced Intensive Wrinkle Concentrate features breakthrough technology and is clinically shown to reduce the look of lines and wrinkles in just 15 days*. After years of research, StriVectin discovered a way to target 'Youth Collagen'/Collagen III to improve skin elasticity and firmness. In an independent clinical study, measurements of wrinkle number, length and width were conducted over multiple time periods showing visible improvement in wrinkle appearance.

*Based on clinical study at 2 weeks, when used as directed.


Felt smoother skin


Reported smoother skin*


Reported improved
skin texture*

intensive concentrate
How To Use

Dramatically reduce the look of fine lines and wrinkles in just 15 days*. This iconic wrinkle fighting moisturizer features first-of-its-kind technology to target both Collagen I and III - the proteins that give skin its youthful strength, elasticity, firmness, bounce and spring.

*Based on clinical study at 2 weeks

Visibly firms and instantly hydrates while minimizing the appearance of lines and wrinkles.
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