Serums 101

Potent, powerful and oft overlooked. Serums can be a mystery when considering a well-rounded skincare routine. Do I need a face serum? Which serum is right for me? What does skin serum do?

Well question no more. We’re spilling the what, why and how associated with this skin-transforming product plus which formulas will alleviate your most crucial concerns.

Let’s start with the basics.

What is a serum?

A serum is a super-concentrated treatment of active ingredients made up of smaller molecules than your average skincare product. This low molecular weight, plus a lighter, thinner texture, allows for faster absorption into the deeper layers of epidermis for more effective results.

Why should I use a serum?

You can have the skin you’ve always wanted. No matter your skin goals, there’s a serum to help you achieve it. Armed with a unique combination of targeted ingredients, any one serum can pinpoint and address everything from fine lines and wrinkles to dullness, dehydration and discoloration.

How to use face serum?

Order of usage is as follows: cleanser, toner, serum, eye cream, moisturizer. Applying a dime-sized drop after toner keeps pH levels balanced while following with a hydrating cream provides essential moisture and supports a healthy skin barrier. For best results, use AM & PM.

Ready to find your serum soul mate? Search for these skincare ingredients to target the following concerns.

Best Serum for Sagging Skin

Look for Peptides. These short chains of amino acids have the ability to “boss around” your skin cells to improve elasticity and sculpt contours.

We recommend: Peptight™ Tightening & Brightening Face Serum

Best Serum for Deep Wrinkles

Look for Fatty Acids and Antioxidants. Topically applied Fatty Acids mimic those found naturally in the skin to further replenish moisture for a softer, smoother complexion. Antioxidants, especially those found in Calendula Extract, protect against oxidative stress which plays a large role in the aging process.

We recommend: Wrinkle Recode™ Line Transforming Serum

Best Serum for Dry, Dehydrated Skin

Look for Hyaluronic Acid and Ceramides. Both are found naturally in the skin and diminish over time. These molecules are responsible for retaining moisture to plump and hydrate skin.

We recommend: Hyaluronic Dual-Response Serum

Best Anti-Aging Serum

Look for Retinol. The gold standard, one size fits all ingredient for visibly younger, healthy-looking skin. Also found naturally in the body, this form of Vitamin A increases cell turnover to help even out skin tone, create a more radiant appearance, diminish pores and imperfections, firm and smooth skin, and minimize wrinkles and fine lines.

We recommend: Advanced Retinol Concentrated Serum