We're rounding the corner on 2021 and looking forward to toasting the new year with hope, optimism, and of course, health. And 2022 is a big year for StriVectin, as it's our 20th anniversary. Next year will be a yearlong celebration, and we can't wait to share our exciting new launches, promotions, and science with soul. We thought it would be fun to peek at what will be trending in skincare for the year to come.
Pores are a primary concern amongst consumers with oily, blemish-prone skin. The Acne Category (Pore category not captured in NPD) grew +5.1% in 2019, +11.9% in 2020, and is still experiencing growth in 2021. Year to date, the acne category has increased +6.2% in 2021. In 2022, we'll see a continued focus on pore health as the barometer of healthy skin, with more solutions than ever before for a very persistent problem at every age and stage.
The gentle touch
Though we all want hard-hitting skincare with results-driven efficacy, look for skincare to treat lightly and achieve success without unwanted side effects or harsh ingredients. Looking at the world and where we've been in the past few years, finding a balanced and softer approach to skincare and life makes sense.
Traditionally used as an adaptogen, ashwagandha is helpful for many conditions related to stress. Adaptogens are believed to help the body resist physical and mental pressure, so look for this natural ingredient to help calm stressed skin as we continue to see more traditionally homeopathic and non-Western ingredients take center stage in skincare and beyond.
From Marie Kondo to reassessing what matters when sustainability is top of mind, consumers are looking to buy less to help the earth and unclutter their homes. And when it comes to skincare, look for a focus on products that speak to "more than one" solution. Whether it's a serum/oil hybrid or a one-stop Retinol product, think one and done for a weary consumer looking to save their skin but also save some money and save the planet.
We've seen a rise in a move towards embracing silver, gray, and naturally textured hair. Look for more and more products that focus on a more authentic approach to makeup and skincare as women continue to put down the fillers and focus on something more "real."
The new moisture mega acid
We all know about the moisturizing power of hyaluronic acid but look for a new kid in town, polyglumatic acid, to trend with skincare aficionados and beauty editors in 2022 and beyond. It drenches the skin with moisture, lessens the appearance of wrinkles and pores, and works well with other ingredients with minimal side effects.
The future of aging
We all know a ton of skincare is focused on wrinkles, but with Gen X reaching menopause, the conversation will shift to hormones and how estrogen loss plays a role in skin aging. Many brands are exploring the use of phytoestrogens—plant-derived compounds that come from sources like soy, flax, and grapes that have potent antioxidant and anti-inflammatory properties.
What is the Skin Barrier and Why is it so Important?
Are you doing all you can for the foundation of healthy-looking skin?