For years “collagen” has been a beauty buzzword. Whether you’re in the grocery store or hair salon, chances are you’ll read or hear about the latest collagen products, from pills and drinks to bone broths and skincare. And while you certainly know you want more of it, have you ever wondered what exactly collagen does?
As a protein, collagen is found naturally in your body, in your bones, hair, skin and nails. Most commonly, it’s found in connective tissues, where it’s responsible for the plumpness and elasticity in skin as well as strength in hair. Collagen makes up about 70% of our skin.
Ever wondered why a baby’s cheeks are so plump and round, but over time become loose and thin? As we age, our skin loses its collagen. After age 30, skin loses approximately 1% of its collagen every year and with that comes loss of elasticity and firmness, and the appearance of fine lines and wrinkles.
Typical skincare formulas might include collagen. Trouble is, that the collagen molecules in most of these creams are much too large to penetrate skin and end up just sitting on the surface.
Our solution? SD Advanced™ PLUS Intensive Moisturizing Concentrate. Unlike products formulated with collagen, SD Advanced PLUS is clinically proven to target the 10 types of collagen that matter most to skin, reducing the look of wrinkles and visibly fading stretch marks. Plus, it's loaded with nourishing ingredients that deliver lasting hydration, for radiant, visibly transformed skin.