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Max Volume Shampoo

For Fine or Flat Hair

  • Provides maximum body and volume
  • Delivers radiance and luster without weighing hair down
  • Gently lathers to cleanse scalp and hair of excess buildup

Availability: In stock

Value $23

Price $18

8.5 oz


This volumizing shampoo cleanses scalp and hair of excess buildup and impurities for weightless movement and intensified fullness. Formulated with patented NIA-114™ and Protensile Amplifying Complex™, it protects the hair strands as it amplifies body and bounce while providing weightless shine. Delivers softness, luster and enhanced lift to even the finest hair.
Free of sulfates, parabens, phthalates, and synthetic dyes. Safe for color or chemically treated hair.

  • 97% agreed shampoo gently cleanses hair and scalp*
  • 97% agree scalp feels soothed*
  • 93% agreed hair feels clean and not stripped*
*In use evaluation after one use of shampoo


Massage into wet hair and scalp. Rinse thoroughly. Use with Max Volume Conditioner as part of your complete regimen.


+Protensile Amplifying Complex™

Protensile Amplifying Complex: a powerful combination of hydrolyzed soy and vegetable proteins that promote hair’s ability to retain moisture without adding weight.

other ingredients

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Myristyl Nicotinate, Helianthus Annuus (Sunflower) Seed Extract, Equisetum Hiemale Extract, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Keratin, Hydrolyzed Keratin, Hydrolyzed Wheat Starch, Silicone Quaternium-16, Undeceth-11, Undeceth-5, Glycerin, Panthenol, Parfum (Fragrance), Sodium Chloride, Polyquaternium-10, PEG-120 Methyl Glucose Dioleate, Butyloctanol, Polyquaternium-7, Citric Acid, Phenoxyethanol, Methylchloroisothiazolinone, Methylisothiazolinone, Citral, Limonene, Linalool


Delivers soft, full volume that leave hair beautiful even between washes.*
I was very impressed that the results were instant, my hair felt more full after just one use!*
- Jean
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* From the MORE Magazine Opinionista Consumer Panel; consumers received product to test, with no compensation.