For Immediate Release                     Lisa Lauri / Chrysallis
646-251-1713                                       llauri@chrysallis.com

Introducing

StriVectin® Instant Moisture Repair™

RE-BUILD & RE-INFLATE AGING SKIN, LAYER BY LAYER


Re-build skin's critical moisture cushion layer-by-layer, and elevate hydration levels up to 30% in the first hour with NEW! StriVectin® Instant Moisture Repair™ (SRP: $59.00), StriVectin's breakthrough approach to clinical moisturization.  

Not a traditional moisturizer, StriVectin Instant Moisture Repair is a clinically proven reparative treatment targeting not only the symptoms, but also the sources of dry, deflated, aging skin, working above and below the surface, to help regain the plump, smooth texture and resiliency of healthy young skin.

Why we need it: 
Our skin was designed with a built-in cushion - a moisture-rich layer that gives healthy skin its plump, youthful appearance.  However, as we age, our ability to hold moisture declines, and this cushion begins to thin, leaving skin dehydrated, looking dry, slack and deflated.  StriVectin Instant Moisture Repair works to reverse this process, with instant and long-term results, in two key ways:

ο    On the Surface: Water-binding Osmolytes act as “water magnets” to attract and hold moisture, depositing it layer-by-layer through the skin to instantly plump, smooth and restore moisture reserves.  Within one hour of use, the skin's moisture levels increase by up to 30%!

ο    Beneath the Surface: With continued use, powerful Oligopeptides encourage the production of new derm-elastic fibers, key building blocks of skin's natural cushion, for skin that looks, feels and acts younger!

StriVectin Instant Moisture Repair provides supercharged moisture, but with a surprisingly lightweight texture and instant absorption.  Skin is left cushiony soft, smooth and supple, but without any surface stickiness or shine, making it an ideal moisture treatment for any season, year-round.  More importantly, with continued use, skin is renewed and re-inflated from within, for skin that looks, feels and acts younger.  Now that's one kind of inflation we could all use a little more of!

Paraben-Free.  Suitable for all skin types.  Apply to cleansed skin in the morning and at night.  StriVectin Instant Moisture Repair was designed to work alone or in combination with other StriVectin® products.  


StriVectin® Instant Moisture Repair ™
2.0 FLUID OZ. / 59.1 ml
MSRP:  $59.00
Available: March 2010

StriVectin® products can be purchased at Macy's, Bloomingdale's, Lord & Taylor, select Saks Fifth Avenue, Sephora, Ulta and other fine beauty retailers nationwide.  www.strivectin.com

March 1, 2010