Stretch marks happen. In fact, they happen to as many as a staggering 90% of women at some point in their lives. The good news? It turns out there is more that you can do about this beauty sore spot than you think.

First, a Primer

Stretch marks are thread-like striations caused by the tearing of the dermis. This can happen during pregnancy, a growth spurt, quick weight gain or loss, or when you're doing some serious bulking up at the gym. The stretch marks you see are actually scars that tearing left behind. Some women are genetically predisposed. Others get them in their teens. Many show up in the latter part of pregnancy. Stretch marks have also been linked to cortisol - the hormone released when the body is under stress. Cortisol is known to break down collagen and elastin - skin's internal support system, causing the skin to tear when stretched.

Early on, when skin is still inflamed, stretch marks may be red, purple or brown, but they generally fade to a pale or silvery shade. The sooner you start to treat them, the better, but there's help no matter what stage they are in.

How?

Old wives' tales and home remedies abound, but one thing is proven: StriVectin-SD™ the one-and-only anti-stretch mark cream phenomenon. Get started today and visibly reduce your stretch marks in 8 weeks.

Use twice a day, and here's what you can expect.

Week 2

Skin's texture and resilience improving

Week 4

Stretch mark discolorations visibly fading

Week 8

Stretch marks visibly diminishing, smile brightening

The sooner you start to treat them, the better, but there's help no matter what stage they are in.